Y. Potts

Creative Strategist

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Available to work

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Y. Potts

Creative Strategist

Location

Greater Nottingham

Preferred Work Type

Remote

Experience

11+

Years

Y. Potts was a creative leader and strategist with a decade of experience at major brands. Her forte lay in constructing and supervising in-house creative teams, transforming them into a company's foremost competitive edge. She possessed a talent for merging consumer insights with creative execution, generating impactful moments of resonance. Her optimal environment involved being on set, leading either her own team or agency partners to craft brand assets that elevated communications and successfully accomplished business objectives. Her core values encompassed empathy, ambition, and integrity.

Assessments & Skill Tests

Branding Strategy

Evaluate candidates' expertise in branding strategy, assessing their ability to develop and implement effective brand positioning, messaging, and visual identity to enhance brand recognition and consumer engagement.

Score

95/100

Time Taken

100 Mins

Taken On

June, 2021

Market Analysis

Evaluate candidates' proficiency in market analysis, assessing their ability to gather and interpret market data, identify trends, and provide strategic insights for informed decision-making and successful business planning.

Score

89/100

Time Taken

120 Mins

Taken On

March, 2021

Personality Test

I: Highly sociable and lively

I

Taken On

January, 2019

Read more about I

Experience

Creative Strategist

Linney

June 2022 - Present

Global Content & Creative Lead

Glen Dimplex Consumer Appliances

September 2021 - June 2022

Strategy
Art Direction
Copy
Design
Creative Production
Artwork

Head of Campaigns & Creative

University of Nottingham

September 2019 - September 2021

Photography and digital asset management
Design and visual communication
Video, animation, and audio production
Copywriting
Social media and community management
Paid media and advertising

Global Content Manager

Walgreens Boots Alliance

May 2018 - June 2019

Ensured our global skincare brands showed up effectively and creatively in the worldwide digital space.
Worked with creative and technical agency partners to create, publish, and evaluate content across a range of channels, from paid and organic social to digital merchandising, owned, and retailer websites.

Senior Content Executive

Center Parcs UK

May 2017 - May 2018

Created and executed effective, brand-consistent content across channels.
Was responsible for developing and steering the social media strategy, creating daily content for the brand's channels (including Facebook, Twitter, and Instagram), reporting on its efficacy, and tracking performance.
Activated top-level, finely-planned brand campaigns on social media, as well as responded quickly to urgent business needs.
Steered the brand's photography and video strategies; scheduled shoots, briefed agencies, and art directed.
Produced content for the full mix of old and new channels - social media, blog, email, web, print, and POS.

Content Officer

University of Lincoln

September 2013 - December 2014

Produced digital, video, interactive, and print content for the University of Lincoln Marketing, Communications, and Development Department.

Digital Marketing and Communications Assistant

Sheffield Students' Union

September 2012 - July 2013

Wrote and maintained the weekly marketing email newsletter, Umail.
Posted and scheduled posts for the SU's social media channels.
Compiled reports on email campaign performance and social media analytics.
Conducted market research into students' digital communication and social media usage.

Freelance Journalist,

Guardian News & Media

January 2012 - June 2013

Regularly wrote as a student blogger for the Guardian education section - wrote about all aspects of student life, from essay-writing services to careers services.
Contributed as a freelance contributor to Guardian summer student supplements.

Education

The University of Sheffield

MA Magazine Journalism, MA Magazine Journalism

2012 - 2013

University of York

History and Philosophy Joint Honours BA, History andPhilosophy

2009 - 2012

Languages

EN

English

Full professional proficiency

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