Location
Virginia, United States
Preferred Work Type
On Site
Experience
20+
Years
U. Pysarchuk was dedicated to crafting digital experiences that delighted users. With over 15 years of pertinent experience, he embraced a data-informed approach and remained devoted to advocating for his company's objectives while prioritizing the delivery of exceptional experiences to end users. He was committed to creating web experiences characterized by sustainability, accessibility, and thoughtfulness.
Assessments & Skill Tests
Content Strategy
Evaluate candidates' proficiency in content strategy, assessing their ability to develop, plan, and implement strategic content initiatives that align with business goals, enhance brand presence, and engage target audiences effectively.
Score
87/100
Time Taken
60 Mins
Taken On
December, 2022
Email Marketing
Assess candidates' expertise in email marketing, evaluating their ability to develop and execute effective email campaigns, optimize deliverability, and analyze metrics for successful engagement and conversion strategies.
Score
84/100
Time Taken
60 Mins
Taken On
March, 2022
Personality Test
SI: Supportive and agreeable
SI
Taken On
March, 2022
Read more about SI
Experience
Enterprise Content Strategist
American College of Cardiology
October 2023 - Present
Senior User Experience Strategist
Yes& Agency
June 2022 - September 2023
- Led qualitative and quantitative user research collaboratively with the strategy and/or brand team to inform strategic decisions and validate them through audits, analytics reviews, interviews, user testing, focus groups, surveys, and workshops.
- Collaborated with internal and external stakeholders to understand goals, assess needs, and identify gaps in products/digital experiences.
- Presented research findings and strategic recommendations for digital experiences to internal and external stakeholders.
- Evaluated and provided recommendations for specific page and site content.
- Led the creation of artifacts to document strategy and inform processes such as sitemaps, wireframes, user flows/journeys, strategy briefs, and requirements documentation.
Senior Principal
Northrop Grumman
June 2021 - June 2022
- Collaborated with agency partners on design guidelines, best practices, and standards.
- Reviewed and updated website taxonomy.
- Created wireframes, storyboards, user flows, process flows, and sitemaps to communicate interaction and design ideas.
- Reviewed content changes and new content across the site to ensure brand tone, voice, and imagery were aligned.
- Participated in regular content reviews with programs/stakeholders.
- Ensured the website was ADA-, privacy-, and EEO-compliant.
- Analyzed user experience data to inform site improvements, content recommendations, and optimizations.
- Oversaw governance activities.
- Managed broken links and set scheduled remediation.
- Ensured technical SEO and meta-data were in use across media assets and page elements.
Senior Director,
American Bankers Association
November 2011 - June 2021
- Collaborated with agency partners on design guidelines, best practices, and standards.
- Reviewed and updated website taxonomy.
- Created wireframes, storyboards, user flows, process flows, and sitemaps to communicate interaction and design ideas.
- Reviewed content changes and new content across the site to ensure brand tone, voice, and imagery were aligned.
- Participated in regular content reviews with programs/stakeholders.
- Ensured the website was ADA-, privacy-, and EEO-compliant.
- Analyzed user experience data to inform site improvements, content recommendations, and optimizations.
- Oversaw governance activities.
- Managed broken links and set scheduled remediation.
- Ensured technical SEO and meta-data were in use across media assets and page elements.
Publications Manager
American Council of Engineering Companies
November 2005 - October 2011
- Managed daily operations and maintenance of the database-driven bookstore website.
- Oversaw the transition of the bookstore to a new Content Management System (CMS)-based database, streamlining activities from separate databases and websites into one joint system.
- Created and edited product web pages using HTML and CSS language.
- Produced online production catalogs that included links to product web pages.
- Designed and published weekly electronic marketing messages sent to over 60,000 recipients.
- Planned and executed promotions and specials to generate sales.
- Created electronic publications sold through the bookstore, providing customers with versatile product formats.
Student Office Aid
Butler University
August 2001 - May 2005
- Provided office support wherever requested, including filing, faxing, copying, typing letters and memos, and updating spreadsheets.
- Performed secretarial duties while the department looked for a replacement assistant.
- Helped research, create, and maintain a scholarship database—the largest database in the department.
- Prepared mass mailings on behalf of Butler University to solicit funds from past, current, and potential donors, raising upwards of $12 million per year.
Education
Butler University
BA, English, Creative Writing
2001 - 2005
Languages
EN
English
Full professional proficiency
