Youpal adopted a digital-first strategy, focusing on creating a relevant and engaging omni-channel experience. The initial phase involved redesigning the online and mobile interfaces to ensure consistency and ease of use.
The technical approach involved using cutting-edge technologies like React.js, React Native, and IBM MobileFirst. Agile and Lean methodologies guided the project, ensuring flexibility and efficiency in delivery. Youpal's role was critical in managing the multi-vendor environment, ensuring cohesive end-to-end delivery.
The transformation brought about by Youpal led to a seamless integration of services across all platforms, enhancing the customer experience significantly. The introduction of instant payments and digital onboarding has revolutionized the way customers interact with banking services. This transition has not only improved customer satisfaction but also positioned the bank strongly in the digital banking sector.